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What is the Hype All About?

Did you hear all the buzz in town?

Shopify, the e-commerce platform known for empowering entrepreneurs, is teaming up with its most significant e-commerce rival, Amazon.

Yes, you heard it right. Shopify has finally patched up with Amazon. That’s right, these two e-commerce giants are teaming up.

Suppose you’re into the latest Shopify and e-commerce updates. In that case, you might recall the previous year’s headline-grabbing news — Amazon’s Buy With Prime.

Amazon’s approach was clever—instead of a traditional plugin or app, they introduced Buy With Prime as an HTML script in April 2022.

This savvy move allowed the incorporation into nearly every website.

Sellers could now provide customers with a swift checkout experience while tapping into Amazon’s Fulfillment by Amazon (FBA) inventory for order fulfillment.

This innovation made shopping more convenient for customers and selling more efficient for merchants.

So, with these developments in mind, many merchants began to explore this option to streamline their customer checkout process.

However, on a somewhat disappointing note, Shopify didn’t endorse merchants using Amazon’s Buy with Prime feature. It warned them that incorporating Buy with Prime could strip Shopify of its ability to safeguard against fraudulent orders and potentially result in compromised customer data.

Since June, Buy with Prime has been an experiment for Shopify merchants. After registration, Amazon provided them with an HTML button code, which they had to incorporate into their product templates.

When merchants attempted to save the updated template, Shopify immediately notified them that the code contained an Unsupported External Checkout Script.

But merchants had the choice of proceeding forward if they decided so; they had to acknowledge that Shopify would not be held liable for any possible consequences.

As Shopify already had Shop Pay and Shop Promise, there were many legitimate reasons for it to prefer merchants to use them, but was this the primary reason?

So, now the big news is that the President of Shopify, Harley Finkelstein, announced a new and exciting advancement.

Amazon will shortly release an app in Shopify’s ecosystem that will give merchants who use Amazon’s fulfillment network a new option: Buy with Prime on Shopify’s Checkout.

The best part? Shopify Payments will take care of every transaction in a seamless manner.

Buy with Prime will now be incorporated exclusively within the Shopify checkout process, specifically through Shopify Payments. Previously, it was displayed on the storefront, similar to product pages, allowing customers to finish their transactions outside the Shopify platform.

The buzz concerning this partnership comes from the fundamental concept of choice. Shopify has consistently made it easy for business owners to reach their customers wherever they are on the internet.

This new partnership with Amazon opens up a whole new world of opportunities.

Who is to Benefit from this Update?

The primary individuals who will benefit from this partnership are:

  • US-Based Shopify Merchants: Now, Shopify merchants can utilize a powerful tool they couldn’t use thoroughly before. Buy with Prime makes the process simpler for customers to check out.
  • Amazon Sellers: Those who use Amazon’s fulfillment network can now reach a wider audience and grow their business by integrating their products with Shopify. This means they can utilize Shopify’s ecosystem and their Prime perks at the same time.
  • Amazon Prime Members: Amazon Prime members, who represent the majority of customers, can take advantage of their membership benefits on Shopify.

The main objective of this partnership is to establish it as a win-win for all, making online shopping smoother for everybody.

Benefits of this Update to Shopify Merchants and Customers!

Benefits of Shopify x Amazon Prime

This partnership aims to provide both merchants and customers additional possibilities by expanding the reach of independent brands and taking full advantage of the perks associated with becoming an Amazon Prime member.

What’s in it for Merchants?

  • Access to Amazon Prime’s Members: Shopify merchants can sell to nearly 200 million Amazon Prime members, especially in the US. This offers them a far more comprehensive range of possible customers.
  • Improved Checkout Conversion Rates: By providing the fast, effortless, and trustworthy Buy with Prime payment method, merchants can boost their checkout conversion rates by up to 25%, increasing sales.
  • Brand Control: Merchants can maintain 100% control over their brand and customer data within Shopify’s admin while still reaching Amazon Prime members.
  • Access to Amazon’s Fulfillment Network: Merchants who use Amazon’s fulfillment network can use it to streamline order processing and delivery faster and cheaper.
  • Easy and Quick Integration: Adding the Buy with Prime button to Shopify’s existing checkout is simple and is modified according to the Shopify theme, and doesn’t change the shopping experience significantly.
  • Compatibility with Third-Party Apps: The app operates well with renowned third-party apps and integrates smoothly, making operations more efficient and scalable.
  • Streamlined Order Management: Merchants can efficiently manage Buy with Prime orders and returns directly from their Shopify orders page.

What’s in it for Customers?

  • Fast and free delivery: Amazon Prime members now enjoy fast and free delivery when making purchases from Shopify merchants, extending the convenience of Amazon Prime to a broader selection of products.
  • Easy Returns: Prime members can return items they buy from independent brands on Shopify, which makes the shopping experience as a whole better.
  • Streamlined Checkout Process: Customers can utilize their Amazon account to check out like they do now on Shopify, making the process smooth and familiar.
  • Gift Cards and Promotions: Prime members can use their Amazon gift cards and promotions to make purchases, enhancing their shopping experience to the fullest.

How Does BwP Work?

To make Buy with Prime available on your Shopify store, you’ll need to follow these steps;

  1. Download and install Buy with Prime via an official Amazon app in the Shopify App Store, which will likely be accessible.
  2. After installing the app, you must add the payment button to your store’s checkout process. Navigate to the Admin section of your Shopify store.
  3. Go to Settings > Payments > Shopify Payments to get started.
  4. Click Manage and then select Amazon Pay from the Wallets section.
  5. You must connect your Amazon Seller Central or Multi-Channel Fulfillment account for BwP to work smoothly. This link guarantees that payments are processed quickly.
  6. Add the Amazon Stock Keeping Units (SKUs) to your Shopify product catalog for the products you want to sell with Buy With Prime.
  7. Finally, you’ll choose which products in your catalog can be purchased using the Buy with Prime payment option.
Note – It’s important to note that this service will be available only to merchants in the United States who use both Amazon’s fulfillment services and Shopify Payments.

When the Buy with Prime app goes live on the Shopify AppStore, you can sign up for the official interest list to stay updated on its release.

Rishi Thakker

Rishi Thakker

Rishi Thakker is the founder and CEO of Huptech Web, an eCommerce development and marketing firm that helps companies attract visitors, convert leads, and close customers. His unique writing tips give startups and well-known brands a palpable action plan full of innovation unmatched.

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