La Marquise, a luxury jewellery brand in the UAE for over 39 years, is known for its rich collection. Their exquisite designs and high-quality craftsmanship are second to none. Even with its reputation for luxury, La Marquise's online store wasn't performing as it should. Their website wasn't living up to its beautiful creations. It looked fine, sure—but fine doesn't convert.

Despite having a strong customer base, conversion rates due were disappointingly low, and the website's performance only worsened the situation. La Marquise was losing out on potential customers and, ultimately, revenue. They knew something had to change. The brand needed a fresh, high-performing solution to meet its needs, align with its legacy, smooth out the purchase journey, and, most importantly, drive conversions.


Challenge

See how we helped La Marquise Jewellery overcome real challenges, improve their brand presence, and achieve lasting results through our work.

La Marquise Jewellery - Case Study

La Marquise has been crafting elegance since 1986 and partnering with us for over 4.5 years, so when the conversation shifted to redesign and re-platforming, we knew exactly where the pain points were and how to solve them. The decision to move to Shopify was strategic because it allowed us to replace the clunky backend with a fluid, elegant interface that matched the feel of their in-store experience. But we didn't stop at aesthetics.

Their old currency converter wasn't compatible with Shopify Payments in the UAE, so we custom-built a price conversion that adapts to international visitors, keeping the look consistent while ensuring users always see familiar pricing. We also created advanced filters using React to help their customers browse collections faster and integrated boutique locator forms and jewellery cleaning services with smart custom forms.

We have backed the redesign with sharp performance marketing, SEO, email campaigns, and ongoing support. With everything finally working in sync, what used to be a yearly revenue doubled in just 3-4 months post-launch with a powerful 8.3% conversion rate. La Marquise finally saw the kind of digital growth they'd been waiting for.

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