Today’s consumers are working their way through drastically evolving, ongoing process of the web on their smartphones. Each step they take, lead them towards the “Buy now” button. And consumers’ approach sounds like “I want it Now”.
Being a marketer, you would be knowing this change. But do you know there is an official name for it? Google describes these steps as “Micro Moments”, and it is a quite important aspect of the digital world.
What are Micro-Moments?
Think With Google defines micro-moments as, “critical touch points within today’s consumer journey.”
Micro-Moments are becoming trending, so it is time for the business to take them seriously. Implementing a business strategy according to users’ behaviour will ensure your brand provides competitive offers and seamless purchase experience.
