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Conversion Rate for Your DTC Store

Are you a DTC brand?

This guide is especially for your brand if you’re looking to increase sales, average order value, overall revenue, engagement, reduce cart abandonment rates, bounce rates, and increase conversions.

Let’s dive into it!

Why Does Your DTC Brand Fail to Increase Conversions?

The user lands on the page → finds it difficult to navigate → gets frustrated, and abandons the website.

The user explores product pages → notices the absence of reviews and testimonials → feels uncertain about the brand, and hesitates to purchase.

The user proceeds to checkout after adding items to their cart → comes across a lengthy checkout process → feels overwhelmed and abandons their cart without completing the purchase.

The user goes through products → finds limited product descriptions, poor quality images and insufficient details → hesitates to make a purchase.

The user reaches the checkout → discovers that the website offers only a few payment methods, none of which are their choice → abandons the purchase or looks for alternative vendors.

The user reaches the shipping information section → encounters unexpectedly high shipping costs or extended delivery times → put off by these factors, abandons the purchase or looks for alternative options with more favorable terms.

The user explores product listings → encounters product pages without transparent pricing information → feels uncertain about the cost → becomes hesitant to proceed with the purchase, or may feel misled, reducing trust in the brand.

The user interacts with various elements on the website → doesn’t feel persuaded enough to take some action → leads to decreased conversion rates and missed opportunities.

The user has inquiries → experiences slow response times or, finds limited contact options → gets frustrated by the lack of support.

The user visits the website but doesn’t make a purchase → leaves without being retargeted or receives irrelevant retargeting ads → and forgets about the brand, or loses interest, resulting in a missed opportunity for conversion.

The user accesses the website on the mobile → encounters issues with search functionality, navigation, or intrusive pop-ups → gets frustrated by the mobile UX, seeking alternatives with a better mobile experience.

The user searches for products online → has difficulty finding the website → failing to appear in search results reduces the website’s visibility and potential traffic, limiting conversion opportunities.

14 Ways To Increase Conversion Rate for D2C Brands

Show How Your Product Works In A Fun And Engaging Way

Product Works In A Fun And Engaging Way

To attract customers, you need to show them what your product has to offer. Instead of writing boring product descriptions or videos that half of the users don’t like, show them these products in a fun and interesting way, like illustrations, product demos, animations and much more.

Make It Easy for Customers to Find What They’re Looking For

Easy Products Discovery

Customers do not like to waste a moment looking for something specific. Make their user journey easy to navigate and smooth so that they do not get stuck between their buying intent and their purchase.

Suppose customers do not find what they are looking for. In that case, they’ll apparently get frustrated and look for an alternative option, leading to missed opportunities.

Have related keywords, a search bar, or proper and easy-to-understand product titles.

Highlight Best-Selling Products

Best-Selling Products

Featuring best sellers on your homepage or in a dedicated section can guide new visitors toward popular products, encouraging more purchases.

Customers easily find what they’re looking for—they won’t have to search and scroll through the products to find their desired one—add to cart—and purchase!

Provide Exceptional Service

Provide Exceptional Service

Engage customers with a chatbot after they’ve spent a certain amount of time on your site, like 30 seconds or 1 minute just scrolling or navigating through pages. Make sure the chatbot answers all the queries and recommends products based on their activities.

Consumers are 5.1 times more likely to recommend a brand after an excellent customer service experience.

Show How Your Product Works in the Product Descriptions

People are persuaded when they get all the details related to the product.

Provide detailed explanations or step-by-step guides within your product descriptions to educate customers on how to use your products effectively and address any potential concerns or questions they may have

Leverage Price Anchoring as a Trick

Price Anchoring

What is the idea of price anchoring?

It relates to a common saying—how do you sell a $100 jersey? Put it next to a $500 one.

Price anchoring isn’t just about numbers but psychology. This kind of pricing strategy is mostly used to trigger customer’s perception of value and encourage purchases.

Some of the examples of price anchoring can be;

Strike-through pricing (markdown price next to the regular price, which is crossed out)
High price anchor (moderately priced model with many similar features next to the costly one)
Low price anchor (buyers might question the quality & be more interested in a higher-priced)
Tiered pricing (highlighting some choices as Best Seller or Most Popular)
Competitor pricing (comparison of their product vs competitor’s prices and features.)
Comparative package pricing (different variations or combinations of a product/service)

Have a Loyalty Program

Loyalty Program

79% of Americans (major share—Gen Z shoppers) mentioned that such programs impact their likelihood to keep doing business with a brand.

6 out of 10 consumers in the US wanted discounts in return for joining loyalty programs.
Nearly the same share is expected to earn points and rewards.

Around one-third of US consumers found exclusive or early access to products valuable.

Clearly, discounts and benefits are a must. Create a loyalty program that rewards customers for their repeat purchases, referrals, and engagement with exclusive perks, discounts, and rewards, fostering customer loyalty and incentivizing future conversions.

80% of US consumers said they purchased more frequently from a brand when joining its loyalty program.

Provide Product Recommendations Within Your Product Page

Product Recommendations

The most beneficial idea here is to have first-party data on your customers. Leveraging that data can create recommendations based on their preferences and needs. This approach can be powered by customers’ browsing history and purchase data.

Offering recommendations for related products or accessories on product pages can enhance their experience, increase average order value, and provide a more personalized shopping experience.

Provide Free Shipping/Shipping Discounts

Free ShippingShipping Discounts

Who doesn’t want a free shipping experience? Free shipping is a powerful incentive for online shoppers.

Offer free shipping or shipping discounts as a promotional incentive to incentivize customers to complete their purchases and reduce cart abandonment rates.

Learn more about Shipping discounts.

Create One Page Checkout Process

Checkout Process

Checkouts shouldn’t be like a long, boring workout. It should be minimal for the user, with only one page. Instead of providing the need for too much information to complete, collect only important data with very few form fields to fill out.

Enabling guest checkout and optimizing form fields can reduce cart abandonment rates. Clearly indicating progress through the checkout can also keep users on track to completion.

Add Reviews & Ratings on Your Product Page

Reviews are one of the main things a buyer looks for on a product page.

Often, users are hesitant to buy products that do not allow cash on delivery, but when you have reviews and testimonials from customers, you can reassure them about the quality and satisfaction of your products.

Integrating customer reviews and ratings on product pages, such as photos, trust badges, and average ratings (4-5), provides social proof, builds trust, and helps potential buyers make informed decisions by learning from others’ experiences.

UGC (User-Generated Content) = Trust + Credibility

UGC (User-Generated Content)

Featuring user-generated content, such as customer photos or videos, on your website and social media can create a sense of community, authenticity, and trust around your brand.

Humanize your brand with all the user-generated content (UGC) throughout your marketing channels.

Have Endorsements + Renowned Figures

Have Endorsements

Partner with industry experts, influencers, or celebrities who align with your brand values and target audience, leveraging their authority and credibility to enhance trust and persuade potential customers.

Prove your product actually works! Because customers believe in the renowned people in the industry.

Mention Clear Return Policies

Mention Clear Return Policies

Clearly communicate your return policy, including details on return periods, procedures, and any associated costs, to alleviate concerns and reassure customers about their purchase decisions. This will ultimately boost confidence and conversion rates.

It should be everywhere, including the checkout pages, product pages, and homepage, to build trust between your brand and customers.

Implementing these strategies requires a holistic approach to online retail, focusing on customer experience, trust, and engagement. By addressing these key areas, top DTC brands can improve their conversion rates and foster customer loyalty.

Get Started With Your DTC Brand!

81% of millennials are likely to purchase high-end products—if they are from a DTC brand.

So, if you’re a DTC brand, you have more chances to attract potential customers! You need to provide them with exceptional customer service and avoid the conversion killers we mentioned above.

Implementing the tips we mentioned will make your brand stand out from the crowd.

FAQs – Frequently Asked Questions

Can free shipping increase my conversion rate?

Yes, offering free shipping is a powerful incentive that can encourage customers to complete a purchase, as it removes an additional cost associated with online shopping.

What tools can I use to analyze and improve my conversion rate?

Tools like Google Analytics, heat mapping software (e.g., Hotjar), and A/B testing platforms (e.g., Optimizely) can provide insights into user behavior and help identify areas for improvement.

What is the importance of a clear return policy?

A clear and fair return policy can reduce purchase hesitations, as customers know they can return products if they’re not satisfied. This transparency can improve customer confidence and conversion rates.

Why is a guest checkout option important for increasing conversions?

A guest checkout option reduces the barriers to purchase by allowing customers to buy without creating an account, making the process quicker and more convenient for first-time shoppers.

Rishi Thakker

Rishi Thakker

Rishi Thakker is the founder and CEO of Huptech Web, an eCommerce development and marketing firm that helps companies attract visitors, convert leads, and close customers. His unique writing tips give startups and well-known brands a palpable action plan full of innovation unmatched.

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