With peer pressure, you built up a fitness website and invested in social media engagement. Moreso, you frittered away many crispy-green dollar bills for paid marketing, but did you show up when customers looked for your gym and fitness services?
With businesses like gyms and dessert shops and coaching centers— you have to pop up on search engines when local customers look for the nearest businesses and services. Why?
Because Google wants you to be relevant to your customers. Having a website is not enough if searchers aren’t getting all the useful information regarding your fitness center at the right time.
Just look at your daily searches— “best dessert shops near me” or “dry wash laundry in Florida,” or “result-oriented French classes.” Matter of a few seconds and Google shows the most relevant local search results for the following keywords.
You want to be projecting your fitness brand on search engines precisely like your searches— right at the top of the SERP, and that comes with local gym SEO.
What are Local SEO Services?
What do you do when you want to buy a new property? You go to a real estate broker and talk about your requirements, he pulls out the list in his directory and shows you the relevant features.
Similarly, when your potential customers search for the fitness center, the broker (bot or crawlers) fetch the most informative and relevant gym institute and display them the useful results.
The process is called search engine optimization (SEO). Local SEO is a branch of SEO that lets customers find you are in their local vicinity.
To rank among your local competitors, Google & Bing consider three essential aspects:
#1 Relevance: It refers to how relevant your business is when customers are searching for you. For example, your online presence should speak volumes about fitness and health and not Lays and Crunchies.
#2 Proximity: Is your business in close vicinity to customers? Local seo should resolve neighbors’ problems next door (not literally, but you get the hang of it). Imagine looking for a yoga class in New York and getting results from Los Angeles. That’s what Local SEO prevents from.
#3 Prominence: If you have an established reputation, you will likely show up at the top of the search result hierarchy. Reviews, feedback, social shares, boost your prominence.
Why do you need local gym SEO services?
With the advent of the internet, we have given up hefty-hardbound yellow-colored telephone directories. Bing and Google have taken their places, and customers rely more on local searches to earn quick services. Here’s how local gym seo will popularize you in your locality:
- It’s easier to rank on local searches than global searches. You can easily rank with searches like “gym center in Arkansas” than through tougher terms like “gym center.”
- You will continuously have a free stream of traffic. Your half-job will be done with local seo. Effective landing pages and stronger calls to action will cover another half.
- You can easily convert local people as you have limited local competition, and not with global and international gym companies.
Steps for Local SEO guide for gym
#Step 1: Search for relevant keywords
By determining your audience, you can understand relevant keywords encircling your business. If your center offers yoga, cross-fit, gymming, and aerobics coaching— think of keywords that your customers would search.
You don’t have to literally think of keywords for tools like Google keyword planners & Bing keyword research tools exist. These tools will give you the gist of local keywords that your customers are looking for in the gymming niche.
#Step 2: Optimize My business and website using these keywords
Once you have determined the keywords— you need to update them at two essential places, first— on your ‘Google My Business’ listing account, and second— on your website.
Google & Bing My Business Summary Pages
My business listing pages are nothing but the small sections in search engines that summarize your gym details in structured data. By setting them up & updating keywords correctly, you can encapsulate entire gym details in a summarized outline. Here’re some of the best practices to set-up these listing pages:
- Verify your page on My Business Listing.
- Focus on NAP (Name, address, and phone number). Keep the information consistent across the listing page and the internet.
- Diversify your category. If you have been serving yoga, cross-fit, aerobic, and gym— mention all the categories to attract a diverse audience.
- Be relevant with your description. Avoid jazzy language. No one’s up for literature. Stay simple. Stay elegant. Be a problem-solver.
- Mention hours and days of operation. You want to be clear about your operating hours— whether for gymming or personal training.
- Add visuals of your center. Images generate a sense of urgency.
- In on-page optimization, you will update the determined keywords on the home page, about us section, and all other web content and blogs.
- Stuff primary keywords in all the service category pages.
- Use compelling copy and call-to-action to promote action on the home page.
#Step 3: Look for more links and citation
Now that you’ve set your My Business account and optimized your website, you can go for backlink and local citation building. Both play massive roles in enhancing your discovery on search engines.
- Citation: Citation websites are like online directories that store your business data. Facebook, Yelp, Handy, etc. are national directories. Similarly, your area’s local directories can hold data about your business and generate traffic for your website. Please make sure your NAP details are consistent all-across.
- BackLinks: If you gain links from trusted websites— Google will rank your business. For example, backlinks from established gym equipment websites or health & fitness niche influencers will improve your SERP position. You can do this by building relations with higher-authority sites closely relating to your profession.
#Step 4: Reviews are the bloodline
Google counts user-generated feedback for ranking pages. Reviews— bad or good— are a sign of engagement, and engines love it. Moreover, your prospect will have an easy time deciding if your services are relevant.
While many review sites can produce heaps of reviews for you, sticking to a more traditional feedback approach using Google My Business Review drives a steady stream of reviews in no time. You simply have to mail Google My Business profile to your customers and press them for honest feedback.
#Step 5: You’re done. Analyze results.
Once your Local gym SEO campaign is off to a flyer, you’ll have to track if your efforts bear fruit. Although there are plenty of ways to measure the success of your campaign, use these three useful metrics to analyze.
- Check your rankings using Google search console or Bing Webmaster tool. If you want to understand how your page is performing on local SEO, these tools give the exact idea of the latest ranking of the page. You can use paid tools for detailed performance analysis.
- Track your traffic using Google analytics. Again, it’s a free tool that helps you determine the source of your traffic. Look for the organic footfall that comes from the search engine and improvise your campaign based on it.
- Did you receive any lead? Like phone calls or free consultation appointments? These actionable instances are the best conversion metrics to gauge the success of your efforts.
So, looking for the locals? Don’t knock! Structure-up your online presence with local SEO, and let them knock on your door!