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Google Business Profile Optimization

Google Business Profile—formerly known as Google Business Profile is a tool provided by Google—that allows business owners to create and manage their Google Business listing. These listings represent a physical location that a customer can visit.

A business listing appears when customers search for them either on Google Search or Google Maps. It helps businesses looking to improve their visibility in Google’s local search results, and users find them more easily.

Is Google Business Profile Free? Yes, it’s completely free, helping customers find the business’s location, contact information, and other details at no cost to the business owner.

In this article, we’ll shed some light on:

  • Why is Google Business Profile important to your business?
  • How do you optimize your Google Business profile?

So let’s get started!

How Google Business Profile Contributes to Business?

Google Business Profile Benefits for Local Businesses

With Google handling 5.9 million searches every minute, it’s a huge platform. To break it down, that’s about 8.5 billion searches each day, or a whopping 3.1 trillion searches yearly. This means there’s a good chance your potential customers are on Google, searching for what your business offers.

In today’s world, not being on Google is like being invisible. With a Google Business Profile, your business can:

  • Stand out on Google, making it easy for customers to find you
  • Get more traffic to the website
  • Gain trust and credibility with positive customer feedback and ratings
  • Become more cost-effective through this free marketing tool
  • Rank higher in terms of SEO as top-ranking organic search results see a 22.4% CTR
  • Understand customer behavior to refine marketing strategies through analytics
  • Directly address queries, improving customer experience and satisfaction
  • Showcase products and services through visuals
  • Connect with users by responding to reviews and answering questions, building engagement

But how important is it to claim and manage your Google Business Profile? Some stats reveal that!

86% of consumers search for local information on Google My Business.
88% of consumers search for a business by its name on Google Maps.
99% of customers search multiple business listings before making a decision.
64% of consumers use Google to find a business phone number.
35% of consumers say they check Google reviews before visiting a business.
Businesses with reviews get 380% more clicks than listings without reviews.

Practical Tips to Optimize Your Google Business Profile

An optimized Google Business listing receives, on average, 7x more clicks than an incomplete one. So, let’s look at some practical tips to optimize your Google Business Profile.

Maintain NAP Consistency Everywhere

NAP—means Name, Address, and Phone Number.

Ensure that your business’s information is consistent across all online platforms, including your website, social media profiles, directories, and, of course, your Google Business Profile.

Business Name – “ABC Bakery”
Address – “123 Main Street, Suite A, Anytown, USA”
Phone Number – “(555) 555-5555”

Any discrepancies can confuse customers and harm your local search rankings.

Add Keywords—Page Linked to Google Business Profile

Keyword research involves identifying terms and phrases that users use when searching for businesses like yours.

Let’s say you own a restaurant in New York City specializing in Italian cuisine. Conduct keyword research to increase your visibility on Google and understand how potential diners search for restaurants. You might discover key terms such as;

  • “Italian restaurant NYC”
  • “best pasta in New York”
  • “authentic Italian food in Manhattan”

Once you’ve identified these relevant keywords, include them naturally into your website’s content and meta tags and the landing page linked to your Google Business Profile.

Additionally, include the name of your region, such as an Italian restaurant in Greenwich Village, to optimize for local searches further.

Doing this increases the likelihood of your business appearing prominently in Google search results when hungry diners are searching for a delicious meal in your area. Use Google Keyword Planner or SEMrush to find relevant keywords.

Include a Custom Business Description

Your business description should convey what sets your business apart.

Highlight your;

  • Mission
  • Unique selling points
  • History of your business
  • Services/products offered
  • Why customers should choose you over competitors

Avoid including content that is irrelevant or not directly associated with your business. Google highly recommends some not-to-include pointers in your description to focus more on content that’s relevant and useful, such as;

  • Distracting or gimmicky content
  • Special promotions like 70% off everything
  • Any links in your business description

Keep it engaging and informative, and avoid keyword stuffing, as it can harm your profile’s visibility.

Add Real Images of your Business

Authentic, high-quality images help build trust with potential customers.

To optimize your Business Profile and make it more attractive to customers, showcase your business’s logo, cover images, interior, exterior, products, and team members to showcase the unique atmosphere and offerings.

Your photos/videos look best if they meet Google’s standards.

For Photos;

Format: JPG / PNG
Size: 10 KB – 5 MB
Minimum resolution: 250 x 250 px
Recommended resolution: 720 x 720 px

For Videos;

Size: Up to 75 MB
Resolution: 720p or higher
Duration: Up to 30 seconds long

Feature the Products on Your Business Profile

GBP already has an amazing feature—Product Editor, where you can directly showcase your best-selling or most popular products on your business listing.

For example,

If you own a restaurant, you can show your signature pizzas, pasta dishes, appetizers, and desserts with engaging descriptions, tempting images, and their prices.

Including detailed information about each product helps users make informed decisions about what to order and improves their dining experience. Additionally, getting attention from potential customers browsing local restaurants increases the likelihood of them preferring your restaurant for their next meal.

Encourage the Reviewers to Include Target Keywords

While you can’t dictate what customers write in their reviews, you can encourage happy customers to talk about your service and explain how to mention specific services or business types in their reviews.

When real customer reviews contain targeted keywords from active Google accounts, it can positively impact your ranking for those keywords that benefit your business.

For instance, you can say,

“We love hearing feedback from our valued customers! If you enjoyed our delicious pizza and friendly service, please consider leaving a review mentioning ‘best pizza in town’ or ‘authentic Italian cuisine.'”

Satisfied customers are usually willing to support you by leaving positive reviews, especially when they understand how their feedback can contribute to your success on Google.

Always Respond to Given Reviews

Users can review your business either directly on Google or through Google Maps. However, the most effective method to get more reviews is by sharing your review link.

You can include this link in various channels. Providing them with a direct link simplifies the review process and increases the possibility of them leaving feedback.

Along with that, observing and responding to reviews, both positive and negative, is again super important.

For example, when thanking a customer for a positive review—you could express your appreciation for their kind words and invite them to dine with you too soon.

Conversely, when addressing a negative review—you could apologize for any inconvenience or dissatisfaction experienced by the customer and offer to resolve the issue promptly and personally.

By responding to reviews thoughtfully, you show that you value customer feedback and provide exceptional service at your restaurant.

Add Some Common Questions & Answers

The Q&A section of your Google Business Profile is beneficial for providing helpful information to users and addressing common inquiries about your business.

Anticipate some common questions that users may have about your business and add them to the Q&A section of your Profile. Provide clear and concise answers to ensure accurate information is readily available to them.

For example, you could include questions about your;

  • Product offerings
  • Hours of operation
  • Reservation policies, etc.

Ensure customers have access to the information they need to make an informed decision and have a positive experience.

Opt for Highlights & Attributes on your Profile

Certain types of businesses, such as restaurants, hotels, and service providers, have access to specialized features on their Google Business Profiles like;

  • On-site amenities
  • Check-in and out times
  • Direct booking link
  • Upload menus
  • Showcase dish photos
  • Health insurance information
  • Online ordering/appointments directly from Google Search and so on.

Service businesses can display a list of their services, helping users understand the range of services available and determining if the company meets their needs.

For example, fitness centers can show;

  • Membership options
  • Personal training services
  • Free Wi-Fi availability
  • Class schedules
  • Specify if they are women-only or LGBTQ+ friendly
  • Facilities like cardio and weight training equipment, group exercise studios, swimming pools, saunas, locker rooms, and so on.

You can access your GBP dashboard and scroll to the More section to find and manage these attributes.

Create and Upload Google Posts

Posting sales, promotions, and seasonal events through Google Posts can attract new customers and encourage repeat business from existing ones. You can find them at the bottom of the Business Profile in the Updates section.

These posts appear alongside the business listing in Google search results, ensuring maximum visibility to users actively searching for relevant products or services.

For example, you could share announcements about;

  • New menu items
  • Special promotions
  • Upcoming events
  • Holiday hours
  • Community initiatives

Including eye-catching images, compelling descriptions, and clear calls to action encourages customers to engage with your posts and take action, such as visiting your restaurant, making a reservation, or placing an order.

Update Your Information Regularly

Maintain your GBP up-to-date with accurate;

  • Business hours,
  • Contact information,
  • Website URL, and other relevant details.

Regularly optimize your profile to reflect changes in your business operations or offerings. This ensures consistency and helps customers find accurate information online searching for your business.

Don’t Miss Out—Google Business Profile

A well-optimized Google Business Profile is crucial for businesses to stand out and attract online customers. It helps increase visibility, build credibility, and engage with potential customers effectively. Regularly updating information, responding to reviews, and showcasing products or services can maximize your online presence and drive more traffic to your website or any physical location.

Are you ready to take advantage of Google Business Profile and optimize it for your business?

Rishi Thakker

Rishi Thakker

Rishi Thakker is the founder and CEO of Huptech Web, an eCommerce development and marketing firm that helps companies attract visitors, convert leads, and close customers. His unique writing tips give startups and well-known brands a palpable action plan full of innovation unmatched.

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