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Black Friday Strategies

Do you like shopping? Who doesn’t love a good shopping spree?

Well, guess what? It’s that time of the year – Black Friday!

As the clock ticks towards the end of the fourth Thursday in November, people get ready to shop.

Black Friday has become one of the biggest days for online shopping. Individuals from all over the world start shopping online like crazy.

You can grab your favorite deals at midnight with just a few clicks.

Over 47% of people shop for things they’ve wanted to get for a while.

Black Friday is a day that sets the stage for the whole year. It challenges online stores to develop new ideas, be flexible, and create new strategies in the ever-changing world of online shopping.

In this blog, we’ll take a closer look at;

So when’s Black Friday this year? ~ November 24th.

Calender for Black Friday

And how do you prepare for it?

Keep reading and learn how to make the most of this Black Friday shopping extravaganza!

Why Is Black Friday So Important In E-Commerce?

In 2022, online shoppers spent a staggering $9.12 billion on Black Friday, a 2.3% increase from the previous year.

So, if you’re a business owner, you probably want to prepare for Black Friday and Cyber Monday in the best way possible.

Cyber Monday remains the biggest shopping day for eCommerce, however, with $11.3 billion spent in the US in 2022, according to Adobe. That’s compared to $10.7 billion in 2021.

This means Black Friday will be significant, but Cyber Monday will be more prominent. A day that sets the tone for e-commerce success throughout the year.

Black Friday is marked as the beginning of the holiday shopping season, and it comes right after Thanksgiving. Although Thanksgiving in November is unique to the United States, the Black Friday shopping frenzy has caught on worldwide, especially with the rise in online shopping.

Shoppers expect jaw-dropping deals, driving e-commerce platforms to a sales peak. This momentum flows through Cyber Monday and beyond, lighting up the holiday season.

Black Friday Marketing Strategies

With almost every e-commerce business participating, it becomes a battlefield for deals, a competition that keeps customers engaged and eager for more.

It’s a chance for businesses to clear out old stock and bring new products for the upcoming year.

Black Friday is not just about shopping; it’s also a sack of information. As people buy things online, stores learn a lot about what they like, what’s popular, and how their websites are doing.

📍 This data becomes a roadmap for stores’ plans for the entire year.

Black Friday isn’t just an American thing anymore. It’s a worldwide celebration of shopping. People from different countries and time zones eagerly wait for midnight to start shopping.

A study shows that in the US alone, over 140 million planned to shop on Black Friday in 2022.

Behind the U.S., Canada and the UK have the highest sales for Black Friday. London, UK, is one of the top cities for Black Friday shoppers worldwide, alongside LA and New York City.

Discover Some Exciting Trends Within The E-Commerce Industry

Keeping up with the latest trends is like keeping your store’s doors open to success.

It’s all about making shoppers happy by meeting their changing expectations, which have grown as we’ve become more tech-savvy. If businesses keep up, they can avoid falling behind their competitors.

Plus, trends aren’t just about being cool; they directly affect sales and money in the cash register. They make shopping more accessible and personal, so customers keep returning.

Black Friday sales are expected to cross $9.8 billion as of 2023.

Moreover, they help save money by reducing the number of returned items and also build trust, making customers feel safe when they shop online.

Go Along Trends in eCommerce Industry

Let’s break down these recent e-commerce trends and explain why they are essential for better success;

Go Omnichannel

Omnichannel retailing provides shoppers a seamless and consistent experience across channels and devices.

Consumers might browse an online store on their mobile, make a purchase on their desktop, and choose to pick up the product in a physical store. An omnichannel marketing approach ensures consistent customer experience across all these touchpoints.

📍Example – Big stores like Walmart let you buy online and pick up in their store.

Virtual Try-Ons

Trying on things virtually, like clothes or glasses, using AR-VR excellent technologies. It helps you know how something looks before buying, reducing the chance of returning items.

📍Example –Companies like Warby Parker offer virtual eyeglass try-ons, and beauty brands like Sephora provide virtual makeup try-ons.

Buy Now, Pay Later (BNPL)

BNPL services allow customers to purchase products immediately but pay for them over time, typically in interest-free installments.

The usage of ‘Buy Now, Pay Later’ increased by 78% in 2022 compared to the past year, and its use is expected to increase further during the sales in 2023.

It provides flexibility in payment, making it easier for customers to make larger purchases without the immediate financial burden. People end up buying more.

📍Example – Platforms like Afterpay, Klarna, and Affirm offer BNPL services and have partnered with numerous e-commerce sites.

Rewards Programs

These loyalty programs offer customers perks, discounts, or points for their purchases that you can use later.

The average Black Friday discount is approximately 25%.

Rewards programs incentivize repeat purchases and can enhance customer loyalty. They can also provide valuable data on customer preferences and buying habits.

📍Example – Sephora’s Beauty Insider program or Amazon Prime membership offers members exclusive deals and points accumulation systems.

Personalization

Personalization in e-commerce refers to creating personalized shopping experiences for customers based on their preferences, browsing history, purchase history, and other data.

80% of consumers enjoy shopping from brands that provide personalized shopping experiences.

It can lead to higher conversion rates as they cater to the individual needs and preferences of the shopper. It can also enhance customer loyalty and increase average order values.

📍Example – E-commerce platforms like Amazon provide personalized product recommendations based on a user’s browsing and purchase history.

By following these trends, businesses can learn more about shopper’s preferences and use that knowledge to sell what they want.

Trends make a brand look modern and caring about its customers. It’s all about making the shopping experience fantastic, like adding new and exciting things to your store.

How To Prepare Your Online Store For The Black Friday Rush?

40% of GenZ shoppers start planning their Black Friday two weeks in advance.

Getting your online store ready for the Black Friday rush is essential. So what are you waiting for?

How to get your online store ready for the big shopping season_ It's all about timing;

It’s all about ensuring everything runs smoothly, selling as much as possible, and giving shoppers a fantastic time.

~ Optimize Your E-Commerce Website

A swift, responsive website ensures that your customers have a delightful shopping experience, finding what they need quickly and efficiently. This, in turn, lowers bounce rates, increases conversions, and ultimately boosts your revenue.

Furthermore, in e-commerce, where competition is fierce, a fast website is a significant competitive advantage, helping you stand out and earn the trust of your customers.

Slow-loading websites are estimated to cost retailers $2.6 billion in lost sales annually.

When your site loads rapidly, it enhances your SEO and leaves a positive, lasting impression on your brand’s image.

Regularly monitoring and fine-tuning your website’s speed is an ongoing process. By improving the website, you can create a faster, more efficient experience that boosts your online presence.

Get Your Store Optimized To Meet Your Desired ROI Now!

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~ Ensure Mobile Responsiveness

Mobile traffic is considerably increasing on Black Friday as people use their smartphones to hunt for deals and make purchases—because people celebrate Thanksgiving with their families and not sit at a computer.

Demonstrating mobile responsiveness

Suppose your website isn’t mobile-responsive or users have difficulty viewing or interacting with your website. In that case, you risk losing a large number of potential customers.

According to Shopify, 73% of sales for merchants on the platform during BFCM were made by mobile in 2022, compared to 71% in 2021.

Search engines like Google prioritize mobile-friendly websites in their rankings, potentially leading to better visibility in search results.

Mobile-responsive websites can lead to higher conversion rates on Black Friday. Shoppers can easily browse, select, and purchase products without facing frustration, leading to more completed transactions.

~ Improve UI/UX for Better User Experience

UX elements

Improving UI/UX is crucial for Black Friday preparations because it ensures a seamless and pleasant shopping experience.

A user-friendly website reduces bounce rates, increases conversions, and fosters brand loyalty.

It also provides a competitive edge, reduces cart abandonment, and leaves a positive first impression.

~ Design a Converting Black Friday Landing Page

Well, we’ve got an exclusive section at the bottom dedicated to the most critical aspect of Black Friday sales. It’s filled with practical tips and tricks to ensure your landing page maximizes conversions on the Upcoming Black Friday.

~ Prepare An Email List for Marketing

Email List
77% of marketers have observed an increase in email engagement over the past 12 months. This indicates that consumers are actively interacting with marketing emails, leading to potential conversions.

Here’s what you can do;

Segment Subscribers: Categorize your subscribers based on their interests and history.

Clean-Up Inactives: Remove unengaged subscribers for better deliverability.

Mobile Optimization: Ensure emails and pages are mobile-friendly.

Catchy Subject Lines: Engaging and relevant subject lines boost open rates.

Simplified Design: Keep emails simple, branded, and easy to read.

Exclusive Deals: Offer early access and unique promotions.

Teasers: Send sneak peeks to build anticipation.

Automation: Schedule emails and trigger automated messages.

A/B Testing: Experiment with different elements for improvement.

Monitoring: Keep a close eye on email performance and adapt as needed.

With these steps, your email list is primed for Black Friday marketing success.

Yes, I understand the importance of these strategies, but how am I supposed to execute them effectively? Can you provide some quick and actionable strategies?

Effective Marketing Strategies To Make Your Business Stand Out

Don’t worry, business owners. You won’t be let down. We’ve carefully crafted effective strategies for each aspect, be it SEO, PPC, Email Marketing, or social media.

We’ve got everything in place for your successful Black Friday campaign. Let’s get into it!

~ Implement Search Engine Optimization Strategies

Incorporating SEO strategies for a successful Black Friday marketing campaign should not be ignored.

In a world where everyone is searching for what they need, everyone is excited to get those discounts and deals; they will only have trust in the brands that appear the most. That’s why your SEO strategy is the key to getting your business in the spotlight.

11,680 513 searches were made during the Black Friday sale.
SEO pyramid

Every business owner should;

📍 Do Keyword Research and Targeting

It’s wise to check out the keywords your competitors are going after. Use tools like SEMrush or Ahrefs to check out the keywords that are performing best for them.

Consider honing in on long-tail keywords related to your products or services. These are super specific phrases that have a higher chance of converting because they’re precisely what potential customers are hunting for.

Don’t forget to sniff out those trending and seasonal keywords tied to Black Friday deals and your industry, for example, “Black Friday deals” or “Black Friday gadget deals.”

Tools like Google Trends can help you spot what’s hot right now.

Customize your choice of keywords to match up with what they’re after. This can make a big difference.

Feel free to reach out to us to create an SEO Marketing Plan to Drive Success!

Keep an eye on how your SEO is doing with tools like Google Analytics and Search Console. Make changes to your keyword strategy based on what the data tells you.

90% of the users click on the front set of the search results. On the other hand, only 0.44% of the people visit the second page of the search results.

📍 Continuously Optimize Content for Search Engines.

Start improving the content on your website so that it can rank higher in search engine results pages (SERPs) by;

Crafting high-quality content that matches your chosen keywords. Smartly sprinkle the keywords in your content unique landing pages for Black Friday, like titles, headings, and the main text, to show search engines that your content is relevant.

Organizing your content with clear headings, subheadings, and bullet points to improve readability and help search engines understand the structure.

Content that is top-notch, informative, and keeps readers engaged not only pleases human readers but also the algorithms that Google and others use.

Including relevant links within your content, both to other pages on your website and to authoritative external sources, to enhance the user experience and SEO.

Ensuring your content works well on mobile devices because many people shop on their phones during Black Friday.

📍 Utilize Off-page SEO and Backlinking Strategies.

Off-page SEO and backlinking strategies require time, effort, and a consistent approach, so ensure you start right now by;

Crafting engaging content that naturally attracts top-quality backlinks from reputable and pertinent websites. Backlinks vouch for your site’s value to search engines.

Contributing insightful articles to authoritative websites in your niche, including a backlink to your site within the content.

Engaging in industry-related online forums and communities, incorporating a link to your website when relevant and allowed.

Mixing up these off-page SEO moves and backlinking tricks into your big SEO plan can majorly boost your website’s visibility, street cred, and ranking in search results.

📍 Leverage Local SEO Tactics for Geo-Targeted Sales.

Getting your business noticed by the folks in your neighborhood or target location can help you show up when local customers search for your products or services.

Incorporate some of these street-smart strategies;

Claim and verify your Google My Business listing.

Use local keywords in your website content that helps search engines understand your local focus.

Add location data (geotags) to images on your website to show search engines where your photos were taken.

Encourage customers to leave reviews on your website and review platforms. Positive reviews boost your local credibility.

By implementing these tactics, you’ll increase your chances of being found by local customers, which is crucial for boosting geo-targeted sales.

Get Your Ticket To Higher Visibility With Our SEO Service

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Well, this was all about SEO strategies; moving forward, let’s look at how Paid Advertising and Remarketing work and what they can do for your brand when utilized correctly.

~ Do Paid Advertising and Remarketing

Paid ads – they’re your ultimate way to come in front. Here’s your no-nonsense manual to dominating Black Friday with paid ad strategies.

Funnel representing the conversion process
According to Adobe, paid search emerged as the top digital marketing strategy, accounting for 27% of online sales during Cyber Week.

So remember to;

Initiate your Black Friday advertising campaigns well in advance, ideally at least a month before the big day. Prepare creatives, tweak based on past data, and build anticipation.

Cook up ads that scream can’t resist with head-turning headlines and punchy descriptions to flaunt your Black Friday steals.

Display Black Friday deals prominently. Pop-ups, banners, and announcement bars should shout it out. Ensure promo codes are easily visible.

Launch your campaigns early across platforms like Google Ads, Facebook Ads, and TikTok Ads. Please give them a Black Friday makeover with fresh creatives and snappy headlines.

Target visitors from the past 45-60 days with compelling creatives on platforms like Facebook, Snapchat, and TikTok. Remarketing campaigns are exceptionally effective during Black Friday.

Hit the bullseye with interest targeting like ‘online shoppers,’ ‘engaged shoppers,’ and ‘discount hunters‘ to reach users with a strong shopping inclination on Facebook Ads.

Increase ad budgets during Black Friday to reach a wider audience and maximize your offers’ impact.

Set discounts if you’re rolling with platforms like Google Merchant Center so your deals appear as shopping ads, allowing direct price comparisons and boosting click-through rates and conversions.

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~ Leverage Social Media for Black Friday Sales

We’re pretty sure your brand is already making waves across all platforms. It’s time to put your social media plan to work because, without a doubt, social media is the ultimate battleground for Black Friday sales.

Start capturing the attention of potential shoppers today!

According to Adobe Analytics, only 3% of sales were attributable to social media, which represents a significant 24% year-over-year growth.

📍 Create Engaging Content for Black Friday Bump with;

Visual Contents: Roll out attention-grabbing graphics, GIFs, teasers, and videos flaunting your upcoming Black Friday deals. Shine the spotlight on the hottest offers and create a sense of urgency.

Use popular Black Friday hashtags, as well as brand-specific ones, to increase the visibility of your posts.

Countdowns: Use countdown timers on your Instagram Stories to keep your followers excited for the near sale date.

Posting Schedules: Lay out a steady posting rhythm in the run-up to Black Friday and during the event. Leverage scheduling tools like Buffer or Hootsuite to streamline your posts.

User-Generated Content: Let your happy customers flaunt their purchases and share their experiences. Repost this genuine content on your channels for that authentic touch.

📍 Build Partnerships with Influencers for wider reach by;

Spotting the right influencers whose fan base syncs with your target audience.

Shipping your products to these influencers for thrilling unboxing videos, spotlighting the items for grabs during Black Friday.

Teaming with them to create engaging content like style demos, product reviews, or tutorials showcasing your top-tier products.

Providing them exclusive promotions with special promo codes for their followers, unlocking exclusive Black Friday discounts.

Influencer

📍 Set up Giveaways and Contests by;

Keeping the entry process a breeze, such as liking the post, tagging friends, or sharing the giveaway on their stories.

Serving up some seriously tempting prizes directly tied to your Black Friday deals. They must be the kind that tugs at your audience’s heartstrings.

Joining other brands or influencers for collaborative giveaways that stretch the contest’s reach.

Promoting and spreading love for giveaways across all your social media channels and rally participants to do the same.

Giving winner shoutouts once the contest wraps up, give a loud and proud shoutout to the winners on your social media platforms. Remember to extend your heartfelt thanks to all who took part.

With these strategies in your toolkit, you’ll ignite a word around your Black Friday sales, forging deeper connections with your audience and driving a surge in traffic and conversions during this peak shopping extravaganza.

~ Incorporate Email Marketing Tactics

A study by DMA found that every $1 spent on email marketing generates an average return of $42.

How much percent of the average return do you wish to have?

Email marketing remains a true champ, especially during high-sales times like Black Friday.

Email Campaigns

📍Send out Personalized Email Campaigns by;

Segmenting your email list based on criteria like purchase history, browsing behavior, location, and more. This sharpens your aim, allowing you to craft tailored messages for specific groups.

Adding that personal touch by addressing recipients by their first name or referencing their past behavior (“We noticed you liked…“). It’s a gesture that can up your open rates.

Tossing in personalized product recommendations that reflect the recipient’s previous purchases or browsing patterns.

Including exclusive offers or discounts rooted in a customer’s purchase history or loyalty status.

📍Reduce Cart Abandonment Rates by;

Hitting the inbox with the first cart recovery email within a few hours of cart abandonment. This is when the potential purchase is still fresh in the customer’s memory.

Ensuring your call-to-action is loud and clear, guiding the recipient back to their forsaken cart.

Painting a vivid picture with images and descriptions of the forsaken products, reminding customers of what they’re leaving behind.

Sweetening the deal with a limited-time discount or free shipping to nudge them into completing the purchase.

Cart Abandonment Campaigns Are More Successful During BFCM.

Regularly cleaning your email list by removing inactive subscribers or those who have opted out. This helps maintain high deliverability rates.

Monitoring different email elements (like subject lines, images, or CTAs) to see what resonates best with your audience.

📍Set up Automation for Timely Delivery by;

Putting up a welcoming committee in the form of an automated email series for new subscribers.

Organizing emails leading up to Black Friday, highlighting different deals, offers, or nuggets of information.

Getting smart with your emails. Set them to pop up based on user behavior automatically.

Automating post-purchase emails to express your thanks, request reviews, or ask for suggestions for complementary products.

With these email marketing tactics in play, you’re not just sending messages – you’re building connections, drawing folks to your website, and fueling sales, particularly during the craze of peak shopping seasons.

Bonus Tip: Learn to Master Conversions with High-Converting Landing Pages

The conversion rates of the eCommerce platform increased by 50% during the Black Friday 2022.

When it comes to a landing page, clarity and boldness are the two faces of the game. No one wants to deal with a jumbled mess, especially those hungry for deals and discounts.

These shoppers are in a hurry, and if your page doesn’t cut it, they won’t hesitate to bounce to a brand that serves them a well-organized, convincing landing page.

Landing page, highlighting key elements

So before Black Friday hits, let’s bid farewell those dull headlines, uninspiring CTAs, chaotic content, and overcrowded pages. We’ve got your back with powerful tips to set you up for success.

We wish to see you at the top, so we’re keeping it simple but super effective.

Here’s how to design that winning Black Friday landing page;

Punchy and Clear Headline: Your headline should scream the value of your Black Friday deals, making visitors eager to dive in.

Countdown Timer: Add a timer to inject urgency, reminding visitors these deals won’t last forever, nudging quicker decisions.

Eye-catching Call-to-Action (CTA)s: Use boldly colored and well-sized CTA buttons (like “Shop Now” or “Grab the Deal“) placed strategically across the page for easy clicking.

Optimized for Mobile: Given the hefty mobile traffic, make sure your page looks great and functions smoothly on mobile devices.

User-Friendly Navigation: If your page lists multiple deals or categories, ensure visitors can easily find what they’re after with intuitive navigation.

Social Proof: Show off the number of recent buyers or those currently eyeing a product. This fear of missing out (FOMO) tactic encourages action.

Speedy Loading Time: Optimize your page for quick load times. A slow page can turn potential buyers away.

Trustworthy Badges: Showcase security badges, payment logos, and certifications to assure visitors that their transactions are secure.

Social Sharing: Include buttons that allow visitors to swiftly share your Black Friday deals on their social media, broadening your offer’s reach.

Email Signup Prompt: Prompt visitors to join your email list by offering exclusive deals or early sale access, enhancing customer engagement.

Showcase Top Picks: Display your best-selling products or those with the most significant discounts to capture visitors’ attention immediately.

That’s why a well-developed e-commerce platform can provide valuable insights into customer behavior, popular products, and sales trends.

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How Does Huptech Web Contribute In E-Commerce Success?

Ready to make a splash this Black Friday?

Huptech Web has the solutions you need for a standout performance. When the Black Friday rush hits, your online storefront, design finesse, and marketing strategy can make all the difference.

Huptech Web is here to offer not just services but personalized benefits that can help convert your business to eCommerce success during this shopping frenzy.

Picture your products taking center stage this Black Friday. We create digital storefronts that stand out, delivering a seamless shopping experience, from intuitive navigation to smooth checkouts.

Visual appeal is everything on Black Friday; that’s why we design stunning, fast-loading websites that reflect your unique identity, a cohesive visual identity, ensuring your brand shines brightly during Black Friday, converting visitors into buyers.

This Black Friday, partner with Huptech Web and watch your sales soar. It’s more than services; real benefits help you shine during this major shopping event.

With us, your journey to the top this Black Friday will be smoother, more efficient, and incredibly successful.

By hiring an eCommerce development company, you can save time, money, and hassle, and focus on your core business goals and strategies. You can also ensure that your website meets the expectations and needs of your customers, and delivers a positive and memorable shopping experience.

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In e-Commerce, solutions matter, especially during Black Friday. We understand this, & offer a world of Black Friday opportunities when you partner with us.

Rishi Thakker

Rishi Thakker

Rishi Thakker is the founder and CEO of Huptech Web, an eCommerce development and marketing firm that helps companies attract visitors, convert leads, and close customers. His unique writing tips give startups and well-known brands a palpable action plan full of innovation unmatched.

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