- What is Facebook Pixel and How Does It Work?
- Benefits of Adding Facebook Pixel to Shopify Store
- How to Add Facebook Pixel to Shopify?
- Advanced Facebook Pixel Usage
- Creating A Custom Conversion Using Facebook Pixel
- How to Get More Sales with Facebook Pixel?
- Bonus Tip: Event Setup Tool for Conversion Tracking
- Frequently Asked Questions: FAQs
- Wrap Up
Facebook Pixel is an essential tool for any business looking to advertise on Facebook and drive results from their campaigns. Facebook Pixel is a powerful tool that advertisers consider for tracking and optimizing their campaigns. It provides valuable data in the form of eCommerce KPIs that help you understand your audience, improve your ad targeting, and ultimately drive better results for your business.
Facebook Pixel has become essential with the growing importance of Facebook Marketing, and for its smooth flow, you must install it in your Shopify store. In this article, we will discuss adding FB Pixel to Shopify.
What is Facebook Pixel and How Does It Work?
Facebook Pixel is a piece of code that you install on your website. You will be able to track what actions users take by installing Facebook Pixel on your website. It allows you to track people’s actions on your websites and use that information to create better-retargeted Facebook ads. Facebook Pixel allows you to track people’s interactions with your website in order to measure the effectiveness of your advertising. With this data, you can optimize your ad targeting and improve the performance of your campaigns.
To use Facebook Pixel, you must first install the code on your website. You can manually install the code through the Facebook Ads Manager or add the code to your website’s header. Once the pixel is installed, it will start tracking events on your websites, such as page views and product purchases. The pixel will send data back to Facebook as people visit your website and perform these events, which you can then use to create custom and lookalike audiences, optimize ad targeting, and track conversions.
In addition to tracking events and gathering data, Facebook Pixel also allows you to set up custom conversions, which are specific actions you want people to take on your website (such as placing an order or filing a form). It allows you to see how well your ads perform in driving conversions.
Benefits of Adding Facebook Pixel to Shopify Store
Installing Facebook Pixel gives access to various benefits that can help you make the most of your advertisement spend. Below are some benefits of adding Facebook Pixel to your Shopify store.
Improved ROI on Facebook Ad Spend
With a Facebook pixel, you can track people’s actions on your website after seeing your ad. It allows you to see the most effective ads and adjust your ad targeting accordingly. By using the data from the Facebook pixel, you can improve the ROI on your ad spend by running ads to people who are more likely to make a purchase.
Take Advantages of Facebook Conversion Tracking
The Facebook pixel allows you to track conversions which are the actions that you want people to take on your website (e.g., making a purchase). With conversion tracking, you can see which ads drive the most conversions and adjust your ad targeting accordingly. It can help you get more value from your ad spend by running ads to people who are more likely to purchase.
Runs Retargeting Ads
One of the most powerful features of the Facebook pixel is the ability to run retargeting ads. A retargeting ad is displayed to people who have previously visited your website. By showing these ads to people who have already shown an interest in your products or services, you can increase the chances of making a website.
Build Lookalike Audiences
The Facebook pixel can also be used to build lookalike audiences. Lookalike audiences are people who are similar to your current customers. By creating a lookalike audience, you can target ads to people more likely to be interested in your products or services.
Helps in Remarketing
The Facebook pixel allows you to create custom audiences based on visitors’ actions on your website. For example, if someone adds a product to their cart but doesn’t complete the purchase, you can create a custom audience of these visitors and target them with ads encouraging them to complete the purchase.
The Facebook pixel can track users across devices, so you can see if someone started the purchase process on their phone but completed it on their desktop. It helps you understand how users interact with your store and optimize your ads accordingly.
Measurement/Collects Data & Analytics
The Facebook pixel collects data on visitors’ actions on your website, such as page views, add-to carts, and purchases. This data can help you understand your customer’s behavior and create more targeted campaigns.
Know Exact Revenue
With the Facebook pixel, you can see the exact revenue generated from your Facebook ads. It allows you to understand the return on investment of your ad campaigns and make informed decisions about your ad budget.
The Facebook pixel allows you to create dynamic ads that display specific products to users based on their browser history. It means you can show users products they have shown interest in, increasing the chances of conversion.
Optimization of Ads for Conversions & Value
By tracking the actions users can take on your website, you can optimize your ad campaigns for conversions and value. For example, if you see that a particular ad is generating a lot of clicks but not many purchases, you can adjust the ad to focus on the product’s value rather than just the click.
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How to Add Facebook Pixel to Shopify?
There are two ways through which you can add Facebook Pixel to Shopify. Below are the mentioned ways to add Facebook Pixel to Shopify.
Adding Facebook Pixel Code via Shopify Integration
The easiest way to add the Facebook pixel to your Shopify store is through Shopify integration. Here’s how to do it:
Step 1: Go to your Shopify store’s admin page and click “Online Store.”
Step 2: Under the “Preferences” tab, click “Facebook Pixel.”
Step 3:Click on the ‘Setup Facebook’ button and connect your Facebook account with your pixel ID. To locate your pixel ID, Go to Facebook Business Manager > Event Manager.
Step 4: Finish the installation by clicking “Install Pixel”.
Once you’ve installed the pixel through the Shopify integration, it will be automatically added to your store’s theme. You must install the Facebook & Instagram app on your store, connect your Facebook account, and add the Pixel ID if you haven’t installed it.
Add Facebook Pixel Code Manually to Shopify Theme
If you want to manually install Facebook Pixel to Shopify, here’s how to do it:
Step 1: In Facebook Ads Manager go to Business Settings>Data sources>Pixels
Step 2: Click the “add” button next to your pixel.
Step 3: From the “Install Pixel” option, select “Manually Install the Code Yourself”.
Step 4: Copy the code & click the ‘Continue’ button to proceed further.
Step 5: Go to your Shopify store’s admin page and click “Themes.”
Step 6: Click on the Kebab menu (3 dots on the right side) and choose “Edit Code.”
Step 7: In the “Layout” folder, click on the “theme.liquid” file.
Step 8: Scroll down to the bottom of the file and paste the Facebook pixel code just above the closing “