Let’s talk about live streaming in digital marketing in a minute. First focus on the question— what would you have done to interact with your customers before social media marketing existed?
You would have hired an event manager to organize the event. A marketing manager would have publicized the event. You would have had to pay for the venue, security, elocution equipment, etc. And after executing these time-consuming and pocket emptying practices, could you guarantee the success of the event?
Probably this is why hardly brands communicated with their customers one-to-one.
All of this changed when social media introduced the feature of ‘Live Streaming’. Brands can reach their users in seconds and actually answer their queries without investing a dime.
But the fact is, in spite of live streaming being a convenient and an on-point marketing approach, local and mid-sized brands are still hesitating to conduct a live session.
You must defeat your virtual barriers and try the new-age digital marketing trends to stay in the race. Besides, it is genuinely the perfect way of reaching your core customers.
Live streaming in digital Marketing #1: It's Not A Fad, It’s Embraced By The Audience And Is Growing!
Statista reported an 8% growth in the global live-streaming viewership on social mediums. It was between the third quarter 0f 2016 and second quarter of 2017.
The $30 billion industry of live streaming in 2016 is expected to reach the mark of $70 billion by 2020.
2016 was a turning point for the live streaming industry as 80% of internet users watched more live videos than they did in 2015.
Millions of people are preferring to watch live-streaming videos and Facebook is the most popular medium for live streaming.
Live streaming in digital marketing #2: It Has Proved To Be A Successful Marketing Strategy
According to a survey conducted by Brandlive, 79% of the USA retail executivesthought live streaming to be more authentic and interactive way of communicating with the audience.
The same survey suggested 63% of the respondents felt live streaming added human touch to their digital marketing campaigns. Probably the reason why you should not miss out these “voted” digital marketing gimmicks for your business.
Here Is How You Can Incorporate Live Streaming
From all the marketing channels that feature live streaming,Facebook Live has generated the maximum respondents and viewers of live streaming content surpassing YouTube. If you don’t want to start with all the mediums, Facebook could be the ultimate choice. Well, we warn you.. Facebook is much more than Facebook ad campaigns. Of course, Facebook marketing campaigns have their place, but you’re live streaming not to sell your products or services, but to create credibility.
Giving product introductions and demos live on social media has proved to be a successful engagement strategy which also increases the reachability of the products. Just like digital marketing KPIs, you can measure your engagement rate and improvise your live streaming strategy.
Taobao, Alibaba’s another online venture started its own live streaming platform where the ecommerce sellers can persuade the audience to use their product. They have recorded 32% of live streaming conversion rate. Yes, this means 320 products are sold for every 1000 videos watched.
Several brands are conducting extensive Q&A sessions on Instagram and Facebook Live to increase their engagement. The better part is that consumers are actively participating in these sessions.
Yes, we encourage all the business owners out there to go live and connect with their audience purely on the basis of the facts and numbers. However, we also believe that live streaming or videos won’t become the sole marketing channels anytime soon because email marketing and digital marketing on other digital advertising platforms still remain the dominant channels.
Why you shouldn’t delegate live stream in digital marketing?
You’d want a brand manager or marketing influencer to stream market your brand. Courtsey your shyness or nervous breakdown. But is it truly the best available option when you’re trying to establish credebility in the market? Look! No one knows your business more than you. You have to be the face of your business, because people don’t feel interested in companies that don’t add human and accountable element to marketing.
We usually ask you to leave things to expert when you’re looking for digital marketing services or PPC services, ecommerce SEO services or local SEO services. But this time, we’re asking you not to delegate live streams because the entire purpose of doing it is to let users know the company is not run by aliens from Mars. 😀
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