As one of the most sought-after PPC management service providers in India, we get this question from every alternate client, “Is PPC worth the investment? Does it even work?”.
We genuinely don’t blame them, mostly because Pay Per Click is highly underrated when it comes to results and abrasively overrated for its cost. Most e-commerce store owners are skeptical about this marketing approach because of the palace of misconceptions built around it.
And what about you? Are you reluctant to invest in PPC as well? Well, you wouldn’t be reluctant for much longer as the experts from Huptech, the best PPC company in India clears your perceptions built about the approach.
1. The Foremost Misconception - PPC is Expensive
First of all, if you are running an e-commerce store there are a lot more options than just AdWords for developing PPC campaigns. So, always explore your options by having a detailed chat with your PPC service providers before you begin.
Okay, coming back to our busting mission of the tag ‘expensive’, let us tell you that PPC is and will remain expensive until you don’t know how much you are profiting from it.
Launching a PPC campaign without any aftermath of the expenditures will definitely cloud your judgment on the entire thing. For every dollar spent on PPC campaigns, how much do you earn, have you ever calculated that?
Supposedly, you spend $7 for 10 clicks and if even one of them completes the buying journey, how much profit will you bag? You need to keep the reigns in your hand to actually know the fruits of your investments.
From what we calculate for our clients, they generate 7 times the PPC investment as revenue and the net profit is 3 times. It is easier to keep track with the help of Google Analytics to prove that this marketing approach works wonders if done right!
2. The Misconception Of Considering PPC As An Option To SEO
‘Why spend dollars on an indefinite approach when we have SEO and SMO?’
Yes, we do get a lot of queries like this. And it is partially true because the search engines and social media platforms don’t charge us for laying out our strategies which help us generate organic traffic.
But are these mediums really free? Let’s see!
SEO is the most primitive method of generating traffic but with Google algorithms getting wiser with the day, it really is a lot of work for the executives to generate sales. And there’s no way to do that without good content. So the billable hours of the SEO executives and the writers is the investment. Of course, you get amazing results with precise execution but just a reminder, nothing is free, and everything can be scaled!
The same can be said about social media! You need a headstrong strategist for successful SMO campaigns and not someone who is just a competent user of social mediums and an analyst. And a strategist will always know his/her worth! So, not a free channel as well!
But the highlight is, when you spend on SEO and SMO, sure, there’s a flood of traffic, but how many conversions do you witness? That’s the mark of ROI there.
And for PPC, the general observation says that in most cases, only an interested person will click on the ad and you will pay only for that interested person!
3. The Misbelief That People Even Click On The Ads
Seriously, the most asked question, “Do people even click on the annoying ads?”.
Let us tell you that people do click on ads and businesses generate revenue through PPC campaigns. In fact, according to an analytical study of Unbounce, PPC visitors are 50% more likely to make a conversion than organic visitors, let alone clicking on the ads. So, yes, people click on ads.Are you still in the grey for PPC investment? Well, there’s always more to know and understand. Get in touch with us personally to avail reliable PPC services in India, or simply to discuss your business and the possibilities! Huptech is more than eager to be at your assistance!